- Vegan cosmetics launches increased by 175% from July 2013 to June 2018. Source
- The sale of vegan prestige beauty products in the UK reported an increase of 38% in the 12-month period between February 2017 to end of January 2018. Source
- Beauty brands with cruelty-free certification account for 20% of the women’s face skincare and grew by 18% compared to the overall category which grew by only 7% in 2018. Source
- 6% of beauty and personal care products launched in the UK in 2016 carried a vegan claim, up from 4% of products launched in 2012. 2.6% of beauty and personal care products launched globally in 2016 carried a vegan claim, up from 2.1% of products launched in 2012. Of all beauty products with a vegan claim launched in the UK in 2016, 31% were skincare products, 29% colour cosmetics, 23% hair products, 13% soap and bath products, 2% fragrances and 2% deodorants. Source
- A Market Research Future report predicts a 6% growth in cruelty-free cosmetics in the years between 2017-2023. Source
- The UK is the biggest reported user of animals in the EU with 3.9 million animal experiments reported in 2014. Source
Lots of facts and figures on animal testing can be found here. Please contact Cruelty Free International’s (formerly BUAV) press office with specific questions as this is their area of expertise.